Olin Downs

About Olin Downs

CEO and Founder of Social Shark Media. Olin has a diverse background in marketing, including SEO, SEM, Social Media Management, Retargeting, Affiliate Marketing, Graphic Design, and Website Design.

Google Algorithm Updates

By | February 23rd, 2017|Categories: SEO|

01/10/2017 - Intrusive Interstitial Penalty This is a penalty to punish interstitials and pop-ups that produces a negative experience for mobile users such as not letting them easily escape from an email sign-up pop-up box. 10/11/2016 - Un-Named Major Update There was a lot of movement in the SERPs during this time [...]

9 Best PPC Keyword Research Tools

By | December 30th, 2016|Categories: PPC|

Are you looking for some great keyword research tools? Google's Keyword Planner Google Trends Google Autocomplete Ubersuggest Bing Ads Intelligence for Excel Add On AdWords Search Terms Buzzfeed Trend Section Google+ What's Hot Reddit Sure, keyword research may be most known for the SEO realm, but it's definitely an important part to building out [...]

3 Ways to Extend Your Online Market Reach

By | November 15th, 2016|Categories: Marketing|

What does it mean to extend your online market reach? I have a website, isn't that enough? Having a website is the first step, but follow these 3 easy ways to extend your online market reach and you will see a spike in your traffic.   1. Use Social Media Ok, you just having [...]

8 Pay Per Click Certifications

By | July 20th, 2015|Categories: PPC|

Here is a list of 8 Pay Per Click Certifications: AdWords Fundamentals Google Search Advertising Google Display Advertising Google Video Advertising Google Shopping Advertising Google Mobile Advertising Google Analytics Certification Bing Ads Certification 1. AdWords Fundamentals Learn the basics of Google AdWords including bid management, keyword planning, targeting, and more. Once you pass this [...]

Google Partner Status

By | December 25th, 2013|Categories: PPC|

Google Partner Status Social Shark Media is a trusted Google Partner . Note: Not all agencies are Google Partners because you have to meet certain criteria in order to be eligible. Criteria for Google Partner Status: Implement best practices Have staff members who are certified Meet spend requirements Apply [...]