Olin Downs

About Olin Downs

CEO and Founder of Social Shark Media. Olin has a diverse background in marketing, including SEO, SEM, Social Media Management, Retargeting, Affiliate Marketing, Graphic Design, and Website Design.

Unconfirmed “Fred” Update

By | July 31st, 2017|Categories: SEO|

Google Algorithm Update - "Fred" Name: Fred (Unofficial) Targeting: Link Quality Date Found: 03/08/2017   Following a few unnamed updates, Google release a ranking update that seemed to be targeting link quality. While the name "Fred" is not the official name, Gary Illyes joked on twitter to name all [...]

Google Algorithm Updates

By | February 23rd, 2017|Categories: SEO|

03/08/2017 - "Fred" An unconfirmed update named by Gary Illyes. 02/01/2017 - Unnamed Updated There were possible 2 or more updates. These changes were noticed from the 1st through the 6th. 01/10/2017 - Intrusive Interstitial Penalty This is a penalty to punish interstitials and pop-ups that produces a negative experience for mobile users such as not [...]

9 Best PPC Keyword Research Tools

By | December 30th, 2016|Categories: PPC|

Are you looking for some great keyword research tools? Google's Keyword Planner Google Trends Google Autocomplete Ubersuggest Bing Ads Intelligence for Excel Add On AdWords Search Terms Buzzfeed Trend Section Google+ What's Hot Reddit Sure, keyword research may be most known for the SEO realm, but it's definitely an important part to building out [...]

3 Ways to Extend Your Online Market Reach

By | November 15th, 2016|Categories: Marketing|

What does it mean to extend your online market reach? I have a website, isn't that enough? Having a website is the first step, but follow these 3 easy ways to extend your online market reach and you will see a spike in your traffic.   1. Use Social Media Ok, you just having [...]

8 Pay Per Click Certifications

By | July 20th, 2015|Categories: PPC|

Here is a list of 8 Pay Per Click Certifications: AdWords Fundamentals Google Search Advertising Google Display Advertising Google Video Advertising Google Shopping Advertising Google Mobile Advertising Google Analytics Certification Bing Ads Certification 1. AdWords Fundamentals Learn the basics of Google AdWords including bid management, keyword planning, targeting, and more. Once you pass this [...]

Google Partner Status

By | December 25th, 2013|Categories: PPC|

Google Partner Status Social Shark Media is a trusted Google Partner . Note: Not all agencies are Google Partners because you have to meet certain criteria in order to be eligible. Criteria for Google Partner Status: Implement best practices Have staff members who are certified Meet spend requirements Apply [...]