9 Best PPC Keyword Research Tools

Are you looking for some great keyword research tools?

  1. Google’s Keyword Planner
  2. Google Trends
  3. Google Autocomplete
  4. Ubersuggest
  5. Bing Ads Intelligence for Excel Add On
  6. AdWords Search Terms
  7. Buzzfeed Trend Section
  8. Google+ What’s Hot
  9. Reddit

Sure, keyword research may be most known for the SEO realm, but it’s definitely an important part to building out a great AdWords Account also. When managing pay per click accounts, you may think you have the best keywords/phrases for your product or service, but unless

you have done your research, then you may be missing out on some spectacular long­tail keyword… or you may actually be using terms that your “customer” doesn’t actually use to search for your type of product. So, here is a great list of resources for you to begin your research.

Basic Keyword Tools

You’ve probably seen these tools listed a million times in other blogs, whitepaper, and resource pages. These are great and will definitely get you pointed in the right direction as far as keyword research goes for PPC.

1. Google’s Keyword Planner

You will need to log­in to your AdWords account to access this feature…good thing it’s free! This tool has a lot of nice aspects to it. You can of course search for keywords, but you can also get ad group ideas, historical statistics on keywords, see how your keywords may perform, and help in estimating your budget and bids. It’s pretty powerful, handle with care.

2. Google Trends

I thought about putting this in the “outside the box” section, but most people already know about this rad little guy/girl. If you want to piggy back on some of the latest trending topics out there, then there is a ton of data on here to sort through.

3. Google Autocomplete

Want to get an idea of what people are searching for related to your keywords? Take a list of keywords that you’ve gathered and start typing them into the Google Search bar. Take a look at what Google is suggesting for you to search for. This can be a good indicator of what others out there are searching for.

4. Ubersuggest

No, this is not related to Uber…but still a great tool for keyword research. Using this tool, you may get some additional ideas that were not provided to you using the previously mentioned tools.

5. Bing Ads Intelligence for Excel Add On

Bing may not have as much of the market share as Google, but this slick little tool does a really impressive job of giving keyword ideas. Remember, this is based on Bing, so you may want to run these keywords through the Google keywords planner tool first before you decide to add them to AdWords to get an idea of how they will perform.

Outside the box

6. AdWords Search Terms

Did you know you can see the search terms that matched on your current keywords? Yeah, pretty awesome huh? Using the link above, will give you a little more detail on how exactly you can achieve this neat little trick.

7. Buzzfeed Trend Section

If you are looking for some “buzz­words”, then look no further than buzzfeed. They are the king of link bait titles. So you know that if they are getting clicks, then you might be able to jump on the bandwagon and use some of these high trending topics.

8. Google+ What’s Hot

Ok, so some of you may be Google+ haters, but Google+ can be pretty relevant on topics such as what is currently trending. In addition to Google Trends, this often overlooked feature can give you valuable insight into “what’s hot!”

9. Reddit

There are some random things on reddit, but those random things could be just the niche topics you are looking for. See if there is anything in there that you could use, or if you are feeling lucky, try submitting some content on there you think is valuable…it’ll give you a good idea as to how good the content really is.

By |2016-12-30T15:39:19+00:00December 30th, 2016|Categories: PPC|0 Comments

About the Author:

CEO and Founder of Social Shark Media. Olin has a diverse background in marketing, including SEO, SEM, Social Media Management, Retargeting, Affiliate Marketing, Graphic Design, and Website Design.