Local SEO refers to optimizing your website so that it shows up when people are searching for your services or products locally to them. For instance, if a person is searching for a product that your website sells and adds “near me” to their search criteria, then you would like to show up in the search results for them so that they know that you have the product and are close to them geographically.
In addition, the search engines also have what is known as a “local pack” of results. These are business listings that display on a map for the potential customer so that they can see where your store is physically located. On Google, these are called Google My Business listings and on Bing they are called Bing Places. These, along with other third-party directories such as Yelp, need to be claimed, verified, and optimized in order for you to start showing up.
You have probably heard the term thrown around before, but what does it actually mean? A backlink in simple terms is when another website has a link that takes someone to your website. The search engines take a look at your links and rewards you for having more links. However, these links also need to be high quality links and you can actually get penalized (not show up in the search results) if you build links the wrong way.
There are many tactics and strategies that go in to building backlinks. Luckily, we have experience building high quality backlink profile for our clients and would be glad to discuss more with you.
Keyword or key phrase are used interchangeably to describe a word or phrase that you would like to show up for in the search results. A lot of research goes in to finding the exact keywords/phrases that your website should show up for.
We have many different tools that we utilize in order to find what word or phrases can potentially drive you the highest amount of quality traffic. That means that we target not only getting more people to your site, but people who are also interested in purchasing your product or service.