Here is a list of 8 Pay Per Click Certifications:
- AdWords Fundamentals
- Google Search Advertising
- Google Display Advertising
- Google Video Advertising
- Google Shopping Advertising
- Google Mobile Advertising
- Google Analytics Certification
- Bing Ads Certification
This exam is focused on the search network of Google, what most of us know as the Google search results. This will make sure you know all the basics of creating, managing, and optimizing search campaigns.
This exam is focused on the display network of Google, which would be mainly other websites where your image or text ads will show up on. This exam will test you on the basics of creating, managing, and optimizing display campaigns.
The exam will test you on your ability to be able to create, manage, and optimize video ad campaigns. This mainly would include what you know as ads that show up on Youtube.
This exam will test you on key concepts and strategies on utilizing Google Merchant center to create, manage, and optimize your data feeds for Google Shopping.
One of the newest exams offered by Google, this exam will cover your ability to create, manage, and optimize ads that are directly targeted to mobile devices.
While this technically is not a Google AdWords exam, it is a very valuable certification to have because it gives you the ability to test and measure the AdWords campaigns in relation to other marketing efforts of your company and website. If you use Google Analytics for most of you website metrics, you will definitely want to take this so you know how to connect Analytics and AdWords together.
Don’t forget about Bing! There is a lot of opportunity in harnessing Bing in addition to Google AdWords. What’s great about it is that there are still a lot of people out there not using it, even though it usually converts better than Google AdWords.